Hair Lab
Color, cut, styling, keratin, protein and Botox treatments.
The Lab is not positioned as a quiet traditional salon.
A single offer that deserves to become the strongest website section.
A clear expertise message instead of another generic salon promise.
Instead of hiding the offer inside social posts.
Choose the services you are interested in.
The current social content already covers a huge number of services.
Color, cut, styling, keratin, protein and Botox treatments.
Manicure, pedicure and extensions.
Extensions, lamination and brow lift.
Hydrafacial and beauty care.
Waxing and body beauty.
The brand already references fashion as part of The Lab world.
The Lab already uses Russian technique as part of its positioning.
The Lab is currently promoted in Business Bay at Aswar Building.